AirAsia Celebrates 2 million ‘Likes’ on Facebook
Kuala Lumpur, 6th October 2013
AirAsia has surpassed 2 million ‘Likes’ on its global Facebook page (facebook.com/AirAsia) and is celebrating this virtual milestone with free seats* for all its Facebook fans.
Siegtraund Teh, Group Chief Commercial Officer of AirAsia said, “Technology is a very crucial part of our constant efforts to innovate and provide a better AirAsia experience, and social media is used as a platform to interact with our guests, to share latest updates on our offerings and get their feedback. It is something we are very proud of and we would like to thank our 2 million Facebook fans for their continued support with a special free seats* promotion”.
AirAsia’s Facebook Page fans will have exclusive priority to book the free seats* to domestic destinations such as Langkawi, Penang, Johor Bahru, Kota Bharu and Kuching; as well as international destinations such as Singapore, Bangkok, Banda Aceh and many more on Monday, 7th October 2013. More information on the priority booking is available on facebook.com/AirAsia and guests are able to travel from 14 October 2013 – 5 August 2014.
The free seats* will also be made available for others to book from 8th - 13th October 2013 at www.airasia.com, as well as AirAsia’s mobile apps on iPhone, Android devices, the Blackberry 10, as well as at mobile.airasia.com.
AirAsia became one of the first few airlines to embrace social media with its own in-house social media team pioneered in 2008, and it has since grown from strength to strength in line with the growth spurt of the entire group.
In addition to its global social media pages, the world’s best low-cost airline has also established strong local social media presence in 12 countries – Malaysia, Thailand, Indonesia, Philippines, Singapore, Vietnam, Japan, India, China (including Hong Kong), Taiwan, South Korea and Australia.
Collectively, Airasia has over 4.1 million fans on Facebook. The pages are kept interactive with daily postings of announcements, promotions, travel tips, destinations information and contests.
“Through our social media presence in the various countries we operate in, AirAsia is able to act local, but think global and build a strong relationship with our guests. We are easily one of the most social airlines around, as we are not just present on Facebook, but also Twitter, Weibo, YouTube, Instagram, Pinterest as well as WeChat. We are glad to be able to connect people virtually as well as through our extensive route network across the region. Don’t miss out on the free seats*, so ‘Like’ AirAsia’s Facebook page now and be part of the exclusive priority booking for our Facebook fans on Monday, 7th October before others are able to grab it the next day,” added Siegtraund Teh.
Apart from its strong social media presence, AirAsia is the top airline and travel website visited by Malaysians as rated by comScore, a leading internet technology company measuring the digital world and digital business analytics.