Chennai, 9 July 2013
AirAsia today announced the appointment of Amisha Sethi as the Chief Commercial Officer for AirAsia India. Amisha brings with her over a decade of consumer and brand marketing experience. In her previous roles she has spearheaded brand marketing for Asia Pacific region at BlackBerry and has also worked for one of the India's biggest telecom operator; Airtel in Marketing and communications. As a results-driven marketing professional, Amisha has been featured as the top 50 most talented brand builders of India (Brand Leadership Awards 2013) and was recognized by Global Youth Marketing Forum with the "Star Youth Achievers Award 2013" for her work in youth marketing at BlackBerry. Amisha is an executive scholar in Marketing and Sales Management from Kellogg School of management, Northwestern University, USA and an MBA in Marketing from Amity Business School, India.
Chief Executive Officer of AirAsia India, Mittu Chandilya said “I am thrilled to have someone of her experience and energy to join us and realize our vision to revolutionize the Indian Aviation industry”.
In accepting the appointment as Chief Commercial Officer of AirAsiaIndia, Amisha Sethi said, “I am extremely excited about joining the AirAsia India team. We are absolutely committed to bringing affordable fares with a sharp focus on customer safety and quality of service to the Indian market.” At present, AirAsia through its operations based in Thailand and Malaysia already connect Chennai, Bangalore, Thiruchirapalli (Trichy), Kochi and Kolkata to Asean and beyond.