SEPANG, 19th Feb 2014
AirAsia today announced that it will be the official airline for seven-time GRAMMY winner Taylor Swift’s blockbuster THE RED TOUR presented by Cornetto, which will be coming to southeast Asia this year. Taylor Swift will be bringing her tour to Southeast Asia in June, with shows in Jakarta, Manila, Bangkok, Kuala Lumpur and Singapore.
As the official airline for Taylor Swift’s THE RED TOUR presented by Cornetto, AirAsia will unveil an exclusive aircraft livery featuring international superstar Taylor Swift.
Siegtraund Teh, Group Chief Commercial Officer for AirAsia said, “We are very proud to be the official airline for Taylor Swift’s tour in Southeast Asia, which is aptly named THE RED TOUR, synonymous with AirAsia’s corporate colour. With AirAsia’s strong route network in Asia, especially in Asean, we are definitely the best people to connect Taylor and her crew to all of her tour destinations. Taylor Swift fans can look forward to spotting the special Taylor Swift branded Airbus A320 painting the skies of Asean RED this coming June.”
“We’ve always taken branding to a different level at AirAsia and this opportunity to work with Taylor and her team marks yet another milestone for us as we continue to build the AirAsia brand globally. We will be running contests across our network, which will surely be a treat to all of her fans.” Siegtraund Teh added.
Taylor’s The RED Tour performance features two stages, elaborate costumes, dancers, and changing sets. Taylor moves around the venue, giving every audience member a great seat. Taylor plays electric guitar, banjo, piano and acoustic guitar and changes costumes multiple times over the course of the evening. Her set features several songs from her record-breaking RED album, as well as new takes on other fan favorites.
Taylor Swift, who writes all of her own songs, is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry’s highest honor, the GRAMMY Award for Album of the Year. She is the #1 digital music artist of all time, the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure, and is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums. Taylor has an album on Rolling Stone’s prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one of the 100 Most Influential people in the world, and she is Billboard’s youngest-ever Woman of the Year. Taylor, who is signed to Big Machine Records, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and has had singles top both the country and pop radio charts around the globe.
Stay tuned to AirAsia’s Twitter (www.twitter.com/AirAsia) and Facebook (www.facebook.com/AirAsia) for updates on latest promotions, activities and AirAsia news.