Asia's leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. With a route network that spans through to over 20 countries, AirAsia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, AirAsia X, Thai AirAsia, Indonesia AirAsia, Philippines' AirAsia Inc and AirAsia Japan , AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly".
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Focusing on the low-cost, long-haul segment - AirAsia X was established in 2007 to provide high-frequency and point-to-point networks to the long-haul business. AirAsia X's cost efficiencies are derived from maintaining a simple aircraft fleet and a route network based on low-cost airports, without complex code-sharing and other legacy overheads that weigh down traditional airlines without compromising on safety. Guests continue to enjoy low fares, through cost savings that we pass on to our guests.
AirAsia X's efficient and reliable operations are fully licensed and monitored by Malaysian and international regulators, and adhere to full international standards. AirAsia X is committed in offering X-citing low fares, X-emplary levels of safety and care, and an X-traordinary in-flight and service experience to all our guests - spreading the amazing AirAsia experience to X-citing destinations in Australia and Greater Asia.
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
- To be the best company to work for whereby employees are treated as part of a big family
- Create a globally recognized ASEAN brand
- To attain the lowest cost so that everyone can fly with AirAsia
- Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
The key to delivering low fares is to consistently keeping cost low. Attaining low cost requires high efficiency in every part of the business and maintaining simplicity. Therefore every system process must incorporate the best industry practices.
The key components of the LCC business model are the following;
- No free food & beverages. Why give away something that you don't appreciate? Guests are most welcome to purchase food & drinks at an affordable price from the cabin crew.
- Free seating. There is no assigned seating. Guests receive a generic boarding pass and they will have to take any of the available seats.
- Ticketless airlines. Less hassle for the customer, who doesn't have to worry about collecting tickets before travelling, and cost-effective for the airlines (paper, printing, distributing).
- No refund. Airlines waste a lot of money when guests do not show up for a flight due to refunds and rescheduling. Whether a guest shows up or not, the cost of flight to the airline is the same. LCC are unforgiving to no show guests and do not offer refunds for missed flights.
- No loyalty programme. We believe our customers are loyal to our low fares, so who needs frequent flyer miles programme then.
- Single type of aircraft. Pilots, flight attendants, mechanics and operations personnel are specialised in a single type of aircraft, which means, among others, that there is no need for costly re-training of staff, for maintaining a stock with parts for different types of aircraft, for knowledge and skills in order to operate and maintain different types of aircraft with their own characteristics, or for new work requirements.
- Single class seating. There is only one class seating, i.e first class, and guests are free to sit where they choose. Should you want to have the privilege to choose your seats, you can by purchasing Xpress boarding.
- Standard Operating Procedures. SOPs are important to ensure same level of competence among all the staff. This way we can ensure the homogeneity of service throughout the company.
- Secondary airports. Low cost carriers mostly fly to and from airports that are not necessarily the busiest, for example, London - Stanstead rather than London - Heathrow. These are often referred to as secondary airports. Operating from so called secondary airports is cheaper than from the bigger major airports and they are also a lot less congested and "turnaround times" for aircraft are a lot shorter. For instance, to minimise fees AirAsia fly into Clark Airbase which is 70km away from Manila as appose to flying into Manila Ninoy Aquino airport.
- Business Lounges. Forget about it.
Internet Sales. The bulk of sales (±65%) are done via the airline's website, whereby the fares are paid using a credit card. This is the most cost effective distribution channel.
- Sales office. AirAsia only has a few sales offices. We only establish a call centre if we are confident the sales derived from the centre will be worth it. Furthermore, we are not fixated with having our sales office in the posh side of town.
- Travel agents. LCC avoids reliance for sales via travel agent as much as possible. This means that the airlines do not pay any commission to a travel agent, which would otherwise have been reflected in the fares. Also, as they do not use travel agents, they do not use, nor participate in the world wide reservation systems and thus save costs, which again are reflected in their pricing.
- Call centres. Ticket sales can be done via telephonically; this is a simple and cost effective method.
Code of Conduct: Ensuring we do our business fairly, impartially, ethically, and with the utmost regard to safety.
Our Loyalty Programme, BIG
BIG is the 'first of its kind' global loyalty programme where you earn BIG Points with every transaction to redeem FREE* AirAsia Flights. Members also enjoy priority booking, special offers and discounts exclusively as an AirAsia BIG Loyalty Member.
* Terms & Conditions apply