As of 17 March 2012 (Saturday), AirAsia will be discontinuing services of its Premium Line in Malaysia and Support Hotline in Singapore.

The initiative is part of the airline’s on-going mission of using the ICT forefront to utilize technology and practice cost efficiency as well as promoting full automation and self service via the airline’s online channels.

This innovative approach is set to present guests with further convenience and the liberty to seek more information pertaining to flights and perform amendments to their bookings, for instance, at just a click of a button.

By utilizing the online self service, guests may also receive immediate advice, solutions and trouble-shooting for any concerns or problems that may arise, giving an ease of mind and an enhanced flying experience.

AirAsia Regional Head of Commercial, Kathleen Tan said, “We are always at the forefront of innovation and embark on never-ending effort to provide further improvement and boost the quality of our services. By promoting full automation and self service we will able to provide immediate assistance to our guests, made possible by the technological capabilities that we possess.”

“Over the years, we have invested substantially in developing our ICT facilities to keep up with present needs. We are well equipped to fully exploit its benefits and attain competitive excellence in the aviation market. By switching to full automation, guests are presented with options that are simple to manage, cost effective and will benefit both guests and AirAsia in terms of lower cost and enhanced customer service,” she added.

Upon activation of full automation, guests with enquiries or in need of assistance may refer to AskAirAsia, accessible at www.airasia.com/ask/, or via AirAsia e-Form obtainable at www.airasia.com/my/en/faqdetailsform.html.

AskAirAsia is our one-stop help and information centre, available free to everyone from anywhere in the world. It is a platform for guests to pose any question — with intelligent automated responses - and offers the option to engage with AirAsia via live chat, webmail and twitter.

To make changes or additions to flight bookings, guest may do so via ‘Manage My Booking’ on www.airasia.com.

For AirAsia X guests, an AirAsia X Premium Line will soon be introduced -- in addition to the self service options -- for AirAsia X guests to make enquiries or request for assistance. More information on this will be available on www.airasia.com.

Guests could also visit the airline’s AirAsia Travel & Service Centres (ATSC), Sales Offices or Airport Sales Counters for assistance should internet access is limited or unavailable.

AirAsia X continued its growth trajectory in the fourth quarter of 2011, carrying 0.64 million passengers, an increase of 7.3% over the same quarter in 2010, with the same aircraft fleet of 9 Airbus A330s and 2 Airbus A340s. This brings its total passengers carried in 2011 to 2.5 million (up 31.5% from 1.9 million passengers in 2010), and its highest ever full year load factor of 80.1% (up 3.6 percentage-points from 2010). This was achieved despite a challenging year with natural disasters in Christchurch and Japan, and floods in Queensland that slowed down demand on affected routes.

In terms of passenger traffic, AirAsia X grew by 12.3% to 3.6 billion Revenue-Passenger Kms (RPKs) for Q4-2011, and finishing the full year at 14.1 billion RPKs, a 36.2% growth from 2010. Total capacity for Q4-2011 grew by 12.2% to 4.4 billion Available-Seat-Kms (ASKs), resulting in a load factor of 82%, and 17.6 billion ASKs for 2011, a 30.0% year-on-year growth.

Azran Osman-Rani, CEO of AirAsia X commented, “AirAsia X was able to achieve positive load factor growth and average fare growth at the same time, on all of its routes that it has operated for at least a full year. With both load factor and average fares growing positively, we were able to achieve a total Revenue of RM1.9 billion in 2011, a 45% growth over 2010. This demonstrates the resilience of the low-cost long-haul model, and underpins AirAsia X’s recently announced 2012 route network strategy to focus on building a stronger presence in its core markets. The plan will see AirAsia X increase our flight frequencies on existing routes and look at expanding our network further across Asia Pacific.”

Cargo operations continues to be strong, with AirAsia X carrying 8,474 tonnes of freight in the fourth quarter and 35,016 tonnes for the year, registering a 31.6% growth from a year ago.

Operationally, even with its high aircraft utilisation model, AirAsia X has been able to produce industry-leading engineering reliability and capping the year with an on-time performance rate of 88% of departures within 15 minutes.

From January 2012, AirAsia X and its technology partner, Optiontown, have introduced an innovative new service, called ‘Empty Seat Option (ESo)’, available on Optiontown.com. AirAsia X is the first airline in Asia Pacific to offer its guests travelling in Economy, an option which provides a chance to get all three seats in a row for a nominal fee.

Empty Seat Option (ESo) is AirAsia X’s second successful ancillary offering introduced in partnership with Optiontown after the success of its Upgrade Travel Option (UTo) service, launched in 2011.

The UTo provides AirAsia X’s guests the opportunity to upgrade to AirAsia X’s Premium Flatbed seats. The UTo has helped to significantly increase AirAsia X's premium class load factor (by over 22%) and upgrade yield (by over 60%). Options are limited by flight to ensure a reasonable probability of successful upgrades. Each option is dynamically priced.

AirAsia X CEO, Azran Osman-Rani said, “AirAsia X has revolutionized air travel in many ways and we are constantly on the lookout for current innovative trend to ensure that our guests’ comfort are looked after when onboard our flights.

“We offer them the option to purchase only what is required depending on individual needs rather than bundling the cost to our fare offerings. This way, guests are able to enjoy continuous low fares from the airline. Feedback from passengers have been resoundingly positive as this service provides a clear comfort value for our passengers, and we’re delighted to expand our product offering to include ESo now, and other flexibility options in the near future.”

He adds, “AirAsia X remains focused on maintaining its global leadership position in the low cost, long-haul segment. The airline is constantly looking for ways to boost customer satisfaction and enhance their flying experience with us. I believe that the Empty Seat Option (ESo) will be a great addition to our family of ancillary products which will further increase our ancillary revenue stream. We estimate that we could earn up to US$1 million in 2012,” concluded Azran.

Optiontown Founder & CEO, Sachin Goel stated, “Our team is excited to bring this innovation to the guest of AirAsia X, which is sharing our philosophy of pioneering dynamic travel options. Our patented core technology ‘OptiMYzer TM’ allows us to creatively bring more utility to the guest of our airline partner AirAsia X’. The technology has still more options in store that we plan to launch in the near future.”

AirAsia X is one of the 10 airlines collaborating with Optiontown, an innovative airline service provider headquartered in Massachusetts, USA with branch offices in India and Europe.

For continuous updates on our latest happenings, promotions, contests and cool activities throughout the region, be a fan of AirAsia’s Facebook page (facebook.com/AirAsia) and follow AirAsia’s Twitter at twitter.com/AirAsia.

Earn BIG Points with BIG, AirAsia’s Loyalty Programme when you purchase flight tickets and travel packages. Sign up now at tune2big.com to redeem BIG Points for free flights with AirAsia.

AirAsia X, the Malaysian based long haul, low fare affiliate of AirAsia will increase its flight frequency to Tokyo (Haneda), Japan from its current three flights to six flights weekly effective from 23 March, 2012.

From 22 June, 2012, AirAsia X will operate daily flights from the Low Cost Carrier Terminal in Kuala Lumpur to the Japanese capital.

In addition, AirAsia X currently flies four times weekly to Osaka (Kansai).

The increase in frequency is part of the airline's realignment plan announced recently which will focus on increasing services to its core markets in Australasia, China, Taiwan, Japan, and Korea. The increase in flight frequencies to Tokyo (Haneda) follows AirAsia X's recent announcement of its Australian route to Sydney, which will see AirAsia X commencing services from Kuala Lumpur from April 1, 2012.

To-date, AirAsia X has flown over 100,000 passengers to Tokyo (Haneda) with an average passenger load factor of 75%. The airline incurred a drop in passenger traffic from March to June 2011 due to the Tohoku tragedy. However, the demand for the route has rebounded back to normal with healthy two-way traffic consistently above 80%.

Commenting on the added frequency, AirAsia X Chief Executive Officer, Azran Osman-Rani said "The increase in flights to and from Tokyo is in response to the growing demand for the sector, which continues to see steady increase in passenger traffic and yields from the time AirAsia X first began flying into the Japanese city on December 9, 2010.

"With our wide network and strong brand affinity in Japan, we remain focused to grow our existing core markets and are geared up to capitalise on the continuous increase in demand for air travel to and from Japan. We will also leverage on our affiliate airline, AirAsia to provide a feeder network for intra-ASEAN travel as the world shifts its focus towards Asia and the emerging markets across ASEAN,

To commemorate the additional flight frequencies to Japan, AirAsia X is offering guests a promotional all in fare from as low as RM199 one way on Economy to Tokyo from Kuala Lumpur. Those looking to fly with extra comfort to Japan, AirAsia X Premium fly flatbed seats are also on offer from as low as RM999 all in one way from Kuala Lumpur to the city.

Guests from Japan may experience AirAsia X's fly thru flights which offers seamless onward flight connections from Kuala Lumpur to popular South East Asian destinations such as Singapore, Thailand (Bangkok, Phuket) and Indonesia (Medan, Jakarta, Bali, Surabaya).

Similarly, AirAsia X's South East Asian guests may also enjoy our fly thru flights to Tokyo with our promotional fares from as low as THB4490 all-in, one way from Thailand, IDR969,000 all-in, one way from Indonesia and SGD139 all-in, one way from Singapore.

All low fare deals for this promotion are only available for the added flight frequencies to Tokyo and up for grabs exclusively on www.airasia.com from 27 January– 13 February 2012 for the travel period from 23 March to 27 October 2012.

For continuous updates on our latest promotions, contests and cool activities throughout the region, be a fan of AirAsia's Facebook page (facebook.com/AirAsia) and follow AirAsia's Twitter at twitter.com/AirAsia.

AirAsia X, the long haul, low fare affiliate of AirAsia, today announced a realignment of its network with a focus on its core markets.

The move will see AirAsia X withdrawing services to India (Mumbai and Delhi) and Europe (Paris, London) from its Kuala Lumpur hub as follows:

AirAsia X will offer guests who hold bookings after these dates an alternative travel option at no additional cost to mitigate the inconvenience caused as a result of these route withdrawals.

All affected guests will receive an e-mail stating options that are available to them, including a full refund, a reroute to another AirAsia X destination (e.g, in Australia and North Asia), or a move to an alternative carrier where available.

These changes will improve operating cost efficiencies and consolidate its network to focus on markets where it can build a leadership position in 2012.

Azran Osman-Rani, CEO of AirAsia X said “AirAsia X remains focused on maintaining its global leadership position in the low cost, long-haul segment. We intend to concentrate capacity in our core markets of Australasia, China, Taiwan, Japan, and Korea where we have built up stable, profitable routes within an infrastructure that supports low cost services. We intend to open up new routes within these markets, as well as add frequencies on existing routes. Announcements of our future expansion plans will be made soon.”

“The continued high jet fuel prices and the weakening demand for air travel from Europe, brought about by the current economic situation together with exorbitant government taxes, have placed cost pressures on operating long-haul low cost flights between Asia and Europe, compromising our ability to offer the low fares AirAsia X is known for.”

He adds, “The implementation of the Emissions Trading Scheme and the escalating Air Passenger Duty taxes in UK, which will rise yet again in April 2012  has forced our decision to withdraw our services to Europe.”

“As for Delhi and Mumbai, the continued visa restrictions for travel between India and Malaysia, and the increase in airport and handling charges have resulted in a structure not conducive to the low cost model.”

Azran concluded that, "The airline is hopeful in reinstating services to India once these structural issues can be resolved."

Note: Further details on AirAsia X's withdrawal of Europe and India destinations:

Europe (London and Paris)

AirAsia X started flights to London in March 2009. At that time, oil prices were less than US$40/barrel, and have since tripled. With the Arab Spring unrest of 2011 spilling over to the unrests in Syria and Iranian oil embargo this year, oil prices are expected to remain high and crippling the economics of long-haul flights, where fuel represents over 50% of operating cost.

Moreover, the European situation is also compounded by a very weak economy and depressed consumer demand, which has resulted in a reduction in the number of passengers from Europe on the flights over the past several months. Flights to Europe have also been burdened by exorbitant government taxes such as the UK Air Passenger Duty which will be increased to £92 per departing economy passenger and £184 per departing Premium passenger from 1 April 2012. From 1 January 2012, the European Governments have also imposed an additional carbon tax under their Emissions Trading Scheme, which further adds to an already high cost.

The confluence of macro-factors, including high fuel prices, depressed European economy and exorbitant taxes have made it economically impossible to sustain these flights, despite AirAsia X recording load factors of over 80% for its London and Paris flights in 2011. Attempts to increase fares to reflect the higher operating cost recently have shown the price elasticity of travel, with demand falling down adversely.

India (Mumbai and New Delhi)

AirAsia X launched flights to Mumbai and Delhi in 2010. Structural issues in the Indian aviation market have made it difficult to operate economically viable flights. The airport and handling costs in New Delhi and Mumbai are already more expensive than even airports in Australia, and the authorities have just approved a massive 280% increase in airport fees effective April 2012.

The Indian routes have also been under-pressure when the Malaysian Government removed Visa-on-Arrival facilities in August 2010, soon after the routes were launched. This places Malaysia at a significant disadvantage versus Thailand and Singapore who offer Indian tourists convenient Visa-on-Arrival facilities.

AirAsia is abolishing the counter check-in fees for all international flights throughout its route network. All bookings made on 22 December onwards will be exempted from the RM10 per passenger for counter check-in.

The counter check-in fee was introduced by AirAsia recently in September, where guests are charged RM10 per passenger for counter check-in instead of utilizing the free-of-charge self check-in options available via web, mobile or kiosks.

International guests who have pre-paid the counter check-in fees from 21st September till 21st December 2011 may obtain a credit shell by contacting customer care via the e-form.

The check-in fee will remain for domestic flights.

AirAsia Group Chief Executive Officer, Tan Sri Tony Fernandes says, “AirAsia will no longer charge the RM10 counter check-in fees for all our guests departing on international flights. This move is part of our continuous effort to reduce the cost of traveling for all our guests, especially with the recent hike of passenger service charge for international travellers. With the abolishment of counter check-in fees for international destinations, guests can now go directly to the check-in counters for check-in. We will also continue to improve & innovate our check-in services”

“Of course, the self check-in options will still be made available for international flights to further enhance the travel experience and avoid congestions or long queues at the counters. We would still encourage all our guests to conduct self check-in, especially those without any check-in baggage, as well as guests traveling to domestic destinations.” he added.

AirAsia has also recently reduced the processing fee for the usage of charge cards during flight booking from RM8 per guest per sector to only RM5 per guest per sector. Direct debit transaction remains FREE of charge with seven of our bank partners+ in Malaysia.

“As a passionate low cost travel loyalist, we always listen to our guests’ needs for lower fares and fees. We will continue to review our ancillary prices and do our best to provide lowest fares, innovative products and services.” said Tony Fernandes.

Stay connected with AirAsia via social media by following them on Twitter (twitter.com/AirAsia) and Facebook (facebook.com/AirAsia) for latest promotion updates as well other AirAsia activities. 

AirAsia Indonesia, the local carrier which is an integral partner of the highly successful, world’s best low cost airline group, AirAsia, today unveiled its sophisticated green home at Terminal 3, Soekarno Hatta International Airport, Cengkareng, Indonesia. The state-of-the-art terminal, which formerly housed domestic flights only, will officially be open for international flights effective Thursday, November 17th.

The sleek and eco-friendly Terminal 3 has served as AirAsia Indonesia’s main base of domestic operations since 15 April 2009.  The airline now consolidates its Jakarta hub operations under one roof by serving both domestic and international flights from Terminal 3.

“Terminal 3 is without question a public facility the nation can be truly proud of. The sophisticated terminal is a reflection of Angkasa Pura II’s commitment to creating a world-class airport, and will set a new environmental benchmark for airport buildings. We are particularly honored to be the first airline to fly internationally from Terminal 3. Not only will the move boost operational efficiency, but more importantly, it will also elevate our guests’ travel experience to the highest level of comfort,” said Dharmadi, President Director of AirAsia Indonesia.

Terminal 3 offers the best in modern design, provides complimentary WiFi and filtered drinking water fountains, as well as adopts an environmentally friendly concept. The terminal relies on natural daylight rather than on artificial lighting which significantly lowers electricity consumption. “We are very pleased to find a home that reflects our forward-looking,  eco-friendly, and innovative spirit. We are excited to welcome our guests to Terminal 3 where they can enjoy high quality amenities,” added Dharmadi.

AirAsia Indonesia will have a homogenous fleet by year-end consisting of 16 Airbus A320 aircrafts. Five ordered planes are set to be delivered in 2012, which will make a total fleet of 21 Airbus A320. In 2012, the airline aims to transport approximately 4 million passengers from and to its Jakarta hub alone, up around 33 percent from this year’s number that stands at an estimated 3 million.

“The integration of our operations at Terminal 3 will enable guests to seamlessly transfer between domestic and international flights and vice versa. In addition, our Fly Thru facility enables connection from Jakarta to many exciting destinations such as Melbourne, Gold Coast, Chengdu, Hangzhou (Shanghai), Bombay, Christchurch, New Delhi, Seoul, Tokyo, Osaka, Taipei, Paris, and London. In the long run, we hope to transform Jakarta into a critical international transit hub,” said Dharmadi.

For passengers’ convenience, AirAsia Indonesia provides 4 (four) and 5 (five) self check-in kiosks for its domestic and international travels, respectively. Guests are able to check-in from these kiosks 24 hours prior and up to one hour before the scheduled departure time.

Self check-in services are also available on AirAsia’s website, or through mobile applications on Blackberry, iPhone and Android devices. They can be downloaded by searching for the keyword ‘AirAsia’ in the Blackberry App World, iTune App Store and Android Marketplace.

Widijastoro Nugroho, Marketing and Distribution Director of AirAsia Indonesia explained, “Our self check-in services are user-friendly. Checking-in via the web just requires travelers to print out their own boarding passes and bring it with them to the airport. As for mobile check-in users, they will be sent a 2D barcode upon confirmation and boarding passes can be printed by scanning the barcode at the airport. Passengers with baggage simply need to proceed to baggage drop-off counters to drop their baggage and verify travel documents.”

For more information on AirAsia, please visit www.airasia.com or follow us on Facebook facebook.com/AirAsiaIndonesia and Twitter @AirAsiaId in order to receive our latest updates.

AirAsia is rising to the occasion to provide aid to Filipinos affected by typhoon "Nesat". The Truly Asean airline is offering air assistance to facilitate relief efforts with immediate effect.

AirAsia will be freeing up cargo space on its daily flights from Kuala Lumpur to Clark to transport, for free, materials to the Philippines. For those who are keen to help, including non-governmental organizations (NGOs), aid and humanitarian agencies as well as members of the public, please send in your requests to airasiacares@airasia.com.

Instructions on material specifications and delivery will be provided after evaluation of the request.

The typhoon hit Philippines on Tuesday forcing hundreds of thousands of people from their homes. More than a million people in Luzon remained without power including the capital Manila and seven outlying provinces according to Office of Civil Defense Chief Benito Ramos.

Health officials have also advised residents to boil their drinking water, especially in evacuation centers where typhoon victims numbering to several thousands are relocated.

This is not the first time that AirAsia has come to the aid of people and nations in the region during times of tragedy. AirAsia was at the forefront of relief efforts in the wake of the tsunami that struck the region in 2004, Cyclone Nargis in Myanmar (2008) and the earthquake which struck Sichuan in China (2008).

AirAsia has also supported the recovery of Bali, Indonesia, after the terrorist bombings in 2005, by giving away 12,000 free seats on its flights. It mounted rescue flights from Bangkok to Kuala Lumpur in November 2008 to help people stranded by the closing of the airport in Bangkok. Similar rescue efforts were extended in Padang and Jakarta in October 2009 to help those affected by the 7.6-magnitude earthquake that hit Sumatra island.

AirAsia is firmly committed to the philosophy that no corporation can live apart from the community it serves. As the Truly Asean airline, we will always extend a helping hand to the communities we serve in their time of need.

The airline currently serves Philippines route with one direct daily flight from Kuala Lumpur, and once daily from Kota Kinabalu.

AirAsia is set to be the official partner of Queens Park Rangers Football Club (QPR) with the sponsorship of its official 'away' and 'third' shirt, as announced by the airline at the football club's Loftus Road Stadium in London today.

The partnership marks another major involvement in sports by the world's best low cost carrier. As advocates of creative marketing strategies, this venture provides another strategic platform for the airline to further elevate its brand and achieve greater reach to consumers globally.

AirAsia's sponsorship of QPR's away and third shirt will stretch for the next two seasons.

AirAsia Regional Head of Commercial, Kathleen Tan, who represented the airline said, "We are absolutely thrilled with this partnership with QPR. This is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success. Our logo on QPR's away and third shirt does not only symbolize our energetic partnership, but also a joint-representation of the hard work and challenges that we went through-- for AirAsia to be the world's best low cost airline for three consecutive years and QPR to make a comeback into top flight football for the first time in 15 years.

"This is a very meaningful moment for all of us, and we are very excited to jointly associate ourselves with a team like QPR, as they have a remarkable history in English football and their unrelenting spirit reflects our own Asian endeavour for success. Collaboratively, AirAsia and Malaysia Airlines can certainly build a very strong following for the QPR brand in a very passionate football audience in Asia," said Kathleen.

Queens Park Rangers Football Club returned to top flight football in the Barclays Premier League (BPL) for the first time in 15 years after clinching the 2010 / 2011 npower Championship. The partnership with AirAsia is set to give the club the added support to continue their fight in the top tier competition.

QPR CEO Philip Beard expressed his delight at the new deal. He said, "This is a unique and exciting venture for the Football Club. Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand. We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield. This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover was finalised."

In conjunction with the official partnership, AirAsia is launching a special QPR-themed promotion. The promotion, 'Score with AirAsia', presents guests with fares from as low as *RM29 from Kuala Lumpur to domestic destinations in Malaysia (Sandakan, Tawau, Kota Kinabalu, Johor Bahru, Penang) and international destinations-- Brunei, Yogyakarta, Hanoi, Macau, Guilin, Chiang Mai, Clark, Hat Yai and many more.

Booking period for this promotion starts from 13 – 20 September 2011, for the travel period from 3 January – 31 March 2012. Log on www.airasia.com for more information.

AirAsia is an active supporter of sports, and constantly dedicated itself in sports sponsorship and development. The airline is key partner for Team Lotus (Formula 1), AirAsia ASEAN Basketball League, Philippine Patriots (Basketball), AirAsia British Grand Prix (MotoGP), Team AirAsia-Sepang International Circuit-Ajo (MotoGP), Oakland Raiders (NFL) and runs its own motorsport talent development program via the AirAsia Team Lotus Driver Development Program (AATLDDP).

AirAsia keeps abreast with the social media community via their Facebook and Twitter accounts. Guests are able to receive real-time updates on latest promotions and interact with AirAsia via facebook.com/AirAsia and twitter.com/AirAsia.

Twenty ASEAN youths boarded AirAsia X flight D7 XXXX to Haneda, Japan at 2.40pm today, with a noble quest to spread joy and support to the people of Japan.

The youths are volunteers participating in the the ASEAN Youth Caravan of Goodwill, travelling to Northeast Japan--devastated by earthquake and tsunami early this year--on a mission of goodwill, paying visits to evacuation centres to spread joy and support to communities affected by the catastrophe.

AirAsia Deputy Group CEO and AirAsia X co-founder, Dato' Kamarudin Meranun was present at the tarmac at the LCCT to send off the group for their mission of goodwill. AirAsia X and AirAsia are proud flight sponsors for this humanitarian effort, which is endorsed by all 10 ASEAN Foreign Ministers and their Japanese counterpart at the ASEAN Secretariat in April this year.

The ASEAN Youth Caravan of Goodwill, running from 3-5 June 2011, will see the group visiting evacuation centres, perform cultural shows and sharing their own personal experiences from similar disasters in the past, strengthening the bond which has long existed between the people of Japan and ASEAN.

AirAsia was named the Asia Pacific Value Airline of the Year at the 2011 Frost & Sullivan Asia Pacific Aerospace & Defense Awards ceremony held in Singapore yesterday.

Kathleen Tan, Regional Head of Commercial for AirAsia received the award on behalf of AirAsia.

Kathleen Tan commented, "We are humbled and honoured to receive an award that recognizes industry players with innovative best practices in this highly evolving playing field. We are committed to continue leading the pack of companies that achieve the best performance operationally and financially in aviation. As we are drawing close to our 10th anniversary this year, we are proud to have served the underserved, realized dreams, changed lives and we are looking forward doing more of that as we move along."

The 2011 Frost & Sullivan Asia Pacific Aerospace & Defense Awards recognizes the outstanding performance by companies in the Airlines, Airports, Manufacturing, Mainetance, Repair and Overhaul (MRO), Aviation Training, Defense, General Aviation and Homeland Security segments of the Aerospace and Defense industry. Frost & Sullivan identifies the outstanding industry achievements in the past year by companies in the regional and global markets, through in-depth interviews, market analysis, performance measurements, and benchmarking of market participants to bring unique best practices to fore front.

AirAsia is a forerunner in the industry and has continued to strengthen its position as the largest low-cost carrier in the region. It has seen phenomenal growth since its launch as a low-cost airline in 2001. Together with its low-cost long-haul affiliate AirAsia X, it has flown more than 120 million guests to date. From its hubs in Malaysia, Indonesia and Thailand, it flies approximately 160 routes to all the ASEAN countries, China, Hong Kong, Macau, India, Sri Lanka, Bangladesh and Australia. AirAsia X flies to more destinations in the Asia Pacific, Middle East and Europe.

The world's air travelers have spoken yet again: AirAsia is the world's best low-cost airline for the third consecutive year!

In the annual global survey conducted by respected London-based aviation consultants Skytrax, almost 19 million travelers polled worldwide chose AirAsia as the World's Best Low Cost Airline for the third consecutive year. AirAsia came out tops in the independent survey that measures airlines' product and service standards.

AirAsia Deputy Group CEO Dato' Kamarudin Meranun accepted the award on behalf of the airline at the ceremony in Paris, France yesterday. The award ceremony was held as part of the Paris Air Show. AirAsia was also named Best Low Cost Airline Asia in the same ceremony.

Tan Sri Dr Tony Fernandes, AirAsia Group CEO, said, "We are very humbled by the support that our guests have given to us. AirAsia being voted the best in the world for a third consecutive year proves that our constant efforts to improve and innovate on our products and services are working. This award is very special to all of us at AirAsia as it is voted by travellers, and we are very proud to be the People's Champion once again."

"This award is attributed to all AirAsia staff - the Allstars, who are the pillar of AirAsia's success. We are turning ten this year, and I am sure they would be delighted to know that the passion, dedication, hard work, creativity and commitment that they invest in AirAsia everyday has resulted in the best present we could receive for AirAsia's tenth birthday – being the world's best for the third consecutive year," Fernandes added.

AirAsia remains a popular choice among air travelers with its consumer-friendly products and services, including low fares, a modern fleet, an extensive network and great flight frequencies, convenient booking and payment channels, and choose-your-own features for meals, seats and baggage allowances.

The airline is known for its innovations, popularizing technology-backed travel services such as web and mobile bookings; web, mobile and kiosk check-in services; no admin fees and the use of social media platforms such as Facebook, Twitter, YouTube and its blog in communicating with guests in real-time throughout the globe.

AirAsia's operations are anchored in its mission to democratise travel, encapsulated in its tagline Now everyone can fly. It has ferried more than 120 million guests to date. AirAsia has also established itself as the Truly Asean (Association of Southeast Asian Nations) airline, with its unmatched connectivity in the region and its "sky bridges" – routes – that link the capitals and communities of Southeast Asia to each other and beyond.

Since its launch as a Low-Cost Carrier in late 2001, AirAsia has grown from 250 employees, two aircraft and one destination to an Asean-wide Group with more than 8,000 employees, 104 aircraft and more than 78 destinations. AirAsia has been operationally profitable from day one of its launch as a low-cost carrier. Together with its low-cost, long-haul affiliate AirAsia X, the airline now links three continents – Asia, Australia and Europe.

AirAsia, named the World's Best Low Cost Airline by Skytrax for three consecutive years, today placed a firm order for 200 Airbus A320neo aircraft, becoming the world's largest airline customer of Airbus in history.

AirAsia placed the order, worth US$18.5 billion, at the Paris Air Show. The order is the largest ever Airbus deal by number of aircraft as well as the largest ever order for aircraft in the A320 family.

AirAsia is now the world's biggest airline customer for the A320 family with an order for 375 aircraft to date. So far, 89 A320s have been delivered.

AirAsia Group CEO Tan Sri Dr. Tony Fernandes and Mr Tom Enders, President & CEO of Airbus were present to sign the purchase agreement during the ceremony, witnessed by YB. Tan Sri Rafidah Aziz, Chairman of AirAsia X, Dato' Kamarudin Meranun, Deputy Group CEO of AirAsia Berhad and Mr John Leahy, Chief Operating Officer-Customers, Airbus. The delivery of the 200 A320neo aircraft is expected to start from year 2016 through 2026.

The Airbus A320neo with new engines and large wing tip devices called sharklets, will deliver fuel savings of up to 15percent and additional range capability of 500 nautical miles (approximately 950km), or the ability to carry two tonnes more payload at a given range. The A320neo is more environmentally friendly as the fuel savings translate into some 3,600 tonnes less CO2 per aircraft per year, as well as reductions in engine noise. The new A320neo will lower operating costs for AirAsia as well.

Tan Sri Dr. Tony Fernandes, Group CEO of AirAsia Berhad commented, "AirAsia is now the largest airline customer of Airbus. We were surprised to learn this, but we are proud of how far we've come in less than ten years of operations. This is an important milestone in our growth, and this solidifies our position as the world's best low-cost airline. The new order is to cater to expansion plans in the Philippines, Vietnam and other parts of Asia. We have the capacity to take up to 500 aircraft. AirAsia has been hugely successful, increasing its annual passenger volume from 200,000 when we launched it as a low-cost airline in 2001 to an estimated 31 million this year."

"With the introduction of the Airbus A320neo, AirAsia guests can look forward to more exciting routes from AirAsia as we can now explore more destinations with the enhanced range presented by the new-gen aircraft. We always believe in embracing technological advancements, and this new generation of Airbus A320neo aircraft will put us ahead of the competition and continue to be frontrunners in the volatile aviation industry," added Tan Sri Dr. Tony Fernandes.

He also said, "This confirmation of order for 200 Airbus A320neo aircraft is in line with our rapid expansion plans and our long term vision to grow our associates throughout the region. We know that we have made the right choice in utilizing these new aircraft, especially in times of rising fuel costs. The Airbus A320neo aircraft will enable savings of approximately 15% in fuel consumption per annum per aircraft. With the utilization of the new and enhanced Airbus A320neo with its large sharklets wing tip devices that boosts fuel efficiency, AirAsia will be able to reduce our carbon footprint, and also our operating costs, thus enabling us to continue to champion low fares and spur air travel throughout the region."

Tom Enders, President and CEO of Airbus said, "In less than 10 years, AirAsia has established itself as one of the fastest-growing, innovative and most respected airlines in the business. This landmark deal is the strongest endorsement yet of our decision to invest in the development of the A320neo and further consolidates the market leading position of the Airbus single aisle product line."

AirAsia's Airbus A320 aircraft are utilized on routes of up to 4 hours throughout AirAsia's extensive route network covering 130 routes and 63 destinations in South East Asia, China, India and Australia via Bali, Indonesia.

AirAsia is currently the world's largest operator of the Airbus A320 aircraft with 175 aircraft order placed in December 2007. AirAsia's A320 aircraft order with Airbus now totals 375 aircraft, with 89 Airbus A320s already delivered.

AirAsia confirms that their confirmed order of 200 Airbus A320neo aircraft will be powered by CFM International's technologically-advanced LEAP engine at a signing ceremony between AirAsia and CFM International at the Paris Air Show today.

AirAsia Berhad and CFM International were both represented by Tan Sri Dr Tony Fernandes, Group CEO of AirAsia Berhad and Mr Kevin McAllister, Vice President of Sales, CFM International respectively. The signing ceremony was witnessed by Dato' Kamarudin Meranun, Deputy Group CEO of AirAsia Berhad and Mr Jean Paul Ebanga, President of CFM International.

CFM International is an equally owned 50/50 joint company, formed in 1974 by Snecma (Safran group), France and GE of the United States to provide management for the CFM56 turbofan-engine program.

CFM International's technologically advanced LEAP engine is a new centerline advanced high by-pass turbofan engine specifically designed to power future replacements of current narrow-body aircraft. The foundation of the LEAP engine is heavily rooted in CFM and CFM parent companies' experience, including advanced aerodynamics, environmental, and materials technology development programs.

Tan Sri Dr. Tony Fernandes, Group CEO of AirAsia Berhad commented, "GE Aviation and CFM International has been manufacturing aircraft engines that are fuel efficient and suitable for low cost carriers like AirAsia. Cost efficiency is always a major factor that we consider in all decisions we make for the airline, and the introduction of this new line of LEAP-X engine by CFM International will help us to further strengthen our relentless effort to be cost efficient in our operations."

"It's a great feeling when an airline that is already a great customer, but also a thought leader and innovator in the industry chooses to make you such an important part of its operations," said Kevin McAllister, Vice President of Sales for CFM International. "We are looking forward to a great future with AirAsia and to working hard each day to show that their trust is very well placed."

AirAsia's Airbus A320 aircraft are utilized on routes of up to 4 hours throughout AirAsia's extensive route network covering 130 routes and 63 destinations in South East Asia, China, India and Australia via Bali, Indonesian with a seat capacity of 180.

AirAsia, with its newly placed firm order today for 200 Airbus A320neo aircraft, is now the world's largest airline customer of Airbus in history. It earlier placed an order for 175 aircraft in December 2007. AirAsia's A320 aircraft order with Airbus now totals 375 aircraft, with 89 Airbus A320s already delivered. AirAsia's current fleet of A320 aircraft are powered by CFM56-5B engine.

AirAsia guests planning on multiple-flight travel from Hong Kong, Macau and Guangzhou can now do so without having to apply for a transit visa, when AirAsia's Fly-Thru service is introduced soon. The service, already available at selected AirAsia points of departure, enables guests on multiple-flight travel to perform a single check-in for their original and connecting flights right through to their final airport of destination.

Fly-Thru is available to guests travelling from Hong Kong, Macau and Guangzhou to continue with long haul flights to AirAsia X destinations by transiting through Kuala Lumpur, whose original and forward flights have a connecting time of between 90 minutes and six hours. Guests can connect to their next flight to their intended destination without the need for immigration clearance or a transit visa in Malaysia.

Upon arrival in Kuala Lumpur, guests will be given access to the transit hall, which is directly connected to the departure hall and will need to be at the departure gate at least 20minutes before their connecting flight. The service also eliminates the need to re-check luggage when connecting to the next flight to the final destination.

From Hong Kong via Kuala Lumpur, guests could connect with to AirAsia X flights to Australia (Perth, Gold Coast), India (Delhi, Mumbai), France (Paris) and New Zealand (Christchurch). Guests flying from Macau may connect to Australia (Perth, Melbourne), India (Delhi), France (Paris) and New Zealand (Christchurch). Also enjoy excellent connectivity from Guangzhou to London, by transit through Kuala Lumpur.

AirAsia Regional Head of Commercial, Kathleen Tan said, "Fly-Thru is the result of our incessant efforts in innovating our services and provide utmost convenience to our guests. While creativity and effectiveness continue to drive AirAsia forward, we will continue to seek innovative tools and platforms that simplify air travel and provide a better service experience to all our guests.

"Now with Fly-Thru already available from Hong Kong, Macau and Guangzhou, our guests may leverage on the strength of our network and connectivity to fly to various destinations across ASEAN and beyond with AirAsia and AirAsia X. With Kuala Lumpur as the gateway, one just needs to bring into play their creativity and imagination, because with AirAsia, the possibilities are endless", added Kathleen.

Non Fly-Thru guests will continue to be offered the option of point-to-point travel. Instead of the convenience of a single check-in service, they will be required to check in separately for their original and connecting flights and will not enjoy the check through service for their baggage. Guests will also have to go through the immigration clearance at the check-points in Kuala Lumpur before being allowed to proceed to the departure gates for their connecting flights.

For a complete list of routes where Fly Thru is available, please visit www.airasia.com.

ANA Group, Japan's largest airline, and AirAsia, the world's best low cost airline, today announced that they are teaming up to form AirAsia Japan, a new low-cost carrier.

AirAsia Japan will be the first low-cost carrier to be based at Narita International Airport. Operating under the AirAsia brand, it is to serve both domestic and international destinations when commencing operations in August 2012, subject to obtaining the relevant approvals.

In Japan, the aviation market is undergoing rapid transformation with developments including the expansion of Open Skies agreements and increased domestic competition from road and rail-based travel. In addition, Narita airport, a major international hub serving Tokyo, is seeking to increase capacity with the introduction of a new terminal and is expected to attract many low-cost carriers and foreign airlines.

ANA has been seeking opportunities to launch a new low-cost business based at Narita and, after analysis, has concluded that partnering with an existing low-cost carrier is the most efficient and strategically advantageous option.

Having already established an unmatched network, especially within the ASEAN region, AirAsia has been seeking a business partner with strong Japanese market influence to further expand its scope, as well as contribute to strengthening bilateral ties between ASEAN and Japan.

The formation of AirAsia Japan leverages AirAsia's successful business model and brings together the complementary strengths of the two companies, generating new demand with the aim of making affordable and quality travel available to all.

Mr. Shinichiro Ito, President and CEO of ANA said, "By combining AirAsia's business model and brand with ANA's depth of knowledge of the Japanese market, we aim to bring new value to our customers, offer diverse and enjoyable travel experiences, and generate new demand. We believe that AirAsia Japan will make air travel more accessible and provide a convenient and efficient travel option for a wide range of people."

Tan Sri Dr. Tony Fernandes, Group CEO of AirAsia said, "We are proud to extend AirAsia's successful low-cost business model to Japan and further provide opportunities for everyone to fly to the destinations of their dreams with low fares. AirAsia Japan will not only boost economic growth between ASEAN and East Asia by providing better access to markets around the region, but also enhance links within travel, trade and tourism. AirAsia is proud to be identified as a low cost carrier partner to ANA, avery respected, credible and successful airline in Japan. This new joint venture is an important milestone in AirAsia's growth as ANA is the very first airline partner to form a joint venture with AirAsia."

Grab the opportunity to experience heart thumping motorsport action at the upcoming 2011 Formula 1 SingTel Singapore Grand Prix™ , by taking advantage of AirAsia's low, low fares offered by its latest exciting promotion, 'Are You AirAsia's Uber GP Fan?'

The airline's latest promotion present guests with direct flights from Kuala Lumpur to Singapore for the GP with all-in, low fares from as low as RM49.

Booking period for this promotion is from 25th July – 7 August 2011, for the travel period between 8 August – 16 November 2011. Bookings can be made through AirAsia's website at www.airasia.com or via mobile devices at mobile.airasia.com.

This promotion also offers great low-fare deals to Singapore from Langkawi, Penang, Kuching, Miri and Kota Kinabalu, plus regional connectivity to the Lion city via Indonesia (Bandung, Bali, Jakarta, and Yogyakarta) and Thailand (Phuket, Bangkok and Chiang Mai).

Guests are welcome to log on to our website to check out the equally excellent low-fare deals for these routes.

AirAsia Regional Head of Commercial, Kathleen Tan said, "Hear the roar of the sleek and powerful F1 engines as they race down Singapore's famous avenues. The much awaited glittering night race is back and to present everyone with the opportunity to be a part of the excitement, we are offering guests with incredible low fares to Singapore from our network's points of departure in Malaysia, Indonesia and Thailand. It is an exciting event not to be missed and by booking flights with us, guests may also stand a chance to win a money-can't-buy, once-in-a-lifetime experience of an exclusive tour of Team Lotus' garage as AirAsia's Uberfan"

Guests may realize their dreams to be a part of the 2011 Formula 1 SingTel Singapore Grand Prix™ excitement by just booking a flight to any of AirAsia's 75 destinations from now till 7 August 2011, and stand a chance to win one of the 50 tickets to the much awaited race. Winners will automatically be in the running for the ultimate prize-- exclusive passes to the 'Uberfan Paddock Experience with AirAsia and Team Lotus'

In addition to the great low-fare deals, guests could also purchase tickets to the 2011 Formula 1 SingTel Singapore Grand Prix™ from as low as RM502 to the 3 day event via www.airasiaredtix.com or via www.airasiago.com. Guests are also welcome to book hotel accommodation together with their flights to enjoy better savings and of course a great and complete holiday.

AirAsia and AirAsia X proudly flies you to the hottest grand prix across the globe; Australia (Melbourne), China (Shanghai via Guanzhou), Malaysia (Kuala Lumpur), Monaco (Paris), Silverstone (Stansted) , Singapore, Japan (Haneda), Korea (Seoul), India (New Delhi).