AirAsia is now on LINE

The Airline continues to enable fans and followers to engage and interact in a fun way

KUALA LUMPUR, 12 AUGUST 2014

AirAsia, who has once again been named the World’s Best Low Cost Airline for the sixth consecutive year by Skytrax will now be on LINE, the world’s leading mobile platform which has over 490 million users globally, adding to the multiple engaging platforms which AirAsia uses to reach out to its guests.

In conjunction with this announcement, AirAsia is offering all-in-fares from as low as RM39 one way to exciting AirAsia destinations such as Siem Reap, Chiang Mai, Guilin and Penang for booking from today until 17 Aug 2014 at www.airasia.com. This special discount duration also includes AirAsia X flights for destinations such as Adelaide, Xi’an, Kathmandu, and Narita. Guests will be able to travel from 15 December 2014 – 31 March 2015.

LINE users can add AirAsia’s LINE official accounts for these three countries: Malaysia (LINE ID: AirAsia), Singapore (LINE ID: AirAsiaSingapore) and Thailand (LINE ID: AirAsiaThailand). AirAsia’s official accounts will be sharing news, exciting new promotions and contests as well as a series of exclusive AirAsia LINE stickers which are available for download upon adding the official accounts from 12th August 2014 onwards.

Siegtraund Teh, AirAsia’s Group Chief Commercial Officer commented, “AirAsia is a very sociable airline and, we have always strived to stay relevant in all the markets which we operate in, especially on the digital front. We are one of the first airlines in the region to embrace social media and using the platform to communicate with our guests; updating them about new destinations, promotions and products, to inform them about flight statuses and to add more value to the overall passenger experience.

We are pleased to bring our social media presence a notch higher with the popular LINE instant messaging application. With over 490 million LINE users worldwide including users from Malaysia, Singapore, Thailand and more, it is a brand new platform to bridge the gap between our brand and a wider audience. We also believe that both brands – AirAsia and LINE are platforms to connect peoplein a fun way, hence our decision to team up with LINE for various engagement activities with their users.”

“One consistent factor in AirAsia is innovation, and it is not just in the way we conduct our operations, but also in the way we engage our guests. Their holistic experience with us is crucial, regardless of which platform they use, whether it is through the website, mobile or offline channels. Engaging our guests through LINE will further prompt better brand recall; reach a bigger, mobile-engaged market and create new market segments as well,” added Siegtraund Teh.

Simeon Cho, General Manager of Business Development Division at LINE PLUS Corporation commented, “We are very excited to have AirAsia as an Official Account owner and partner of LINE. With AirAsia being the leading airline and LINE being the leading mobile messenger platform in the region, we believe there is a great deal of synergies to be realized through this partnership. LINE enables brands to have real-life conversations with their end-consumers and enhance their brand affinity by becoming an integral part of users’ chats via Sponsored Stickers. By following AirAsia on LINE, users will be able to stay up to date on new destinations and be instantly alerted on the latest promotions and deals. We intend to expand this partnership by integrating more features in the future.”

A series of contests to win AirAsia Electronic Gift Vouchers (e-GV) have been lined up for all LINE users who add AirAsia’s official accounts. As a start, from 13th August to 6th September, AirAsia will be running trivia quizzes on their Official Accounts. Everyday, the first 20 followers with the correct answers will receive an AirAsia e-GV worth MYR10.

The LINE app is available for download on iPhone, Android phones, Windows platform, Nokia Asha and the Blackberry.

Also keep up with AirAsia’s latest news, as well as promotions, activities and contests by connecting with us via Twitter (twitter.com/AirAsia) or Facebook (facebook.com/AirAsia).