London, 12 September 2011
AirAsia is set to be the official partner of Queens Park Rangers Football Club (QPR) with the sponsorship of its official 'away' and 'third' shirt, as announced by the airline at the football club's Loftus Road Stadium in London today.
The partnership marks another major involvement in sports by the world's best low cost carrier. As advocates of creative marketing strategies, this venture provides another strategic platform for the airline to further elevate its brand and achieve greater reach to consumers globally.
AirAsia's sponsorship of QPR's away and third shirt will stretch for the next two seasons.
AirAsia Regional Head of Commercial, Kathleen Tan, who represented the airline said, "We are absolutely thrilled with this partnership with QPR. This is a timely and significant relationship between two brands which are keen in taking on any challenges for the taste of success. Our logo on QPR's away and third shirt does not only symbolize our energetic partnership, but also a joint-representation of the hard work and challenges that we went through-- for AirAsia to be the world's best low cost airline for three consecutive years and QPR to make a comeback into top flight football for the first time in 15 years.
"This is a very meaningful moment for all of us, and we are very excited to jointly associate ourselves with a team like QPR, as they have a remarkable history in English football and their unrelenting spirit reflects our own Asian endeavour for success. Collaboratively, AirAsia and Malaysia Airlines can certainly build a very strong following for the QPR brand in a very passionate football audience in Asia," said Kathleen.
Queens Park Rangers Football Club returned to top flight football in the Barclays Premier League (BPL) for the first time in 15 years after clinching the 2010 / 2011 npower Championship. The partnership with AirAsia is set to give the club the added support to continue their fight in the top tier competition.
QPR CEO Philip Beard expressed his delight at the new deal. He said, "This is a unique and exciting venture for the Football Club. Attracting two major Asian companies to come on board shows the global appeal QPR has as a brand. We are extremely positive about building a thriving relationship with both businesses in a bid to broaden our exposure in Southeast Asia and further afield. This is a remarkable deal for the Club and brings further positive news following a highly successful few weeks since the takeover was finalised."
In conjunction with the official partnership, AirAsia is launching a special QPR-themed promotion. The promotion, 'Score with AirAsia', presents guests with fares from as low as *RM29 from Kuala Lumpur to domestic destinations in Malaysia (Sandakan, Tawau, Kota Kinabalu, Johor Bahru, Penang) and international destinations-- Brunei, Yogyakarta, Hanoi, Macau, Guilin, Chiang Mai, Clark, Hat Yai and many more.
Booking period for this promotion starts from 13 – 20 September 2011, for the travel period from 3 January – 31 March 2012. Log on www.airasia.com for more information.
AirAsia is an active supporter of sports, and constantly dedicated itself in sports sponsorship and development. The airline is key partner for Team Lotus (Formula 1), AirAsia ASEAN Basketball League, Philippine Patriots (Basketball), AirAsia British Grand Prix (MotoGP), Team AirAsia-Sepang International Circuit-Ajo (MotoGP), Oakland Raiders (NFL) and runs its own motorsport talent development program via the AirAsia Team Lotus Driver Development Program (AATLDDP).
AirAsia keeps abreast with the social media community via their Facebook and Twitter accounts. Guests are able to receive real-time updates on latest promotions and interact with AirAsia via facebook.com/AirAsia and twitter.com/AirAsia.