Strategy

Our ir-vision

To continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit.

Leanest Cost Structure

• Efficient and simple point to point operations
• Attracting and retaining hardworking and smart people
• Passion for continuous cost reduction

Maximise Shareholders' Value

• Resilient profit growth through our lower cost base
• Expansion of the AirAsia network in a prudent and disciplined manner
• Invest and enhance the AirAsia brand to increase investors' returns

Safety

• Comply with the highest International Aviation Safety Standards and practices
• Keep operations simple and transparent
• Ensure the security of our People and Guests

Passion for Guests' Satisfaction

• Maintain simplicity in every application
• Practice the unique and friendly AirAsia experience at every opportunity
• Recognise the linkage between guests' satisfaction and long-term success

Transparency

• Transparency in decision-making and information sharing
• Optimum disclosure - higher than industry norms
• Timeliness in disclosing information

Human Capital Development

• Invest in both hard and soft skills
• Recognise all our People as contributors to our success
• Reward excellence and individual contributions
• Maintaining one brand across the Group