Sepang, 19 OCTOBER 2012
AirAsia, the world’s best low cost airline for four consecutive years (2009, 2010, 2011 and 2012) has been listed as one of Malaysia’s Most Valuable Brands (MMVB). The airline was ranked 12th among 30 local brands at the recent MMVB 2012 award ceremony held in Kuala Lumpur.
AirAsia jumped seven places since the last MMVB study was conducted in 2009 and recorded a growth of 257.3% since then; the biggest increase among the 30 listed brands.
AirAsia Berhad CEO Aireen Omar who was on hand to receive the award said, “It is indeed an honour for AirAsia to be listed as one of the country’s most valuable brands. In just 10 short years we have managed to grow and expand not only locally but also throughout the region and we will continue to strive and bring ‘Brand Malaysia’ to greater heights globally.”
Jointly presented by The Association of Accredited Advertising Agents Malaysia (4As) and Media Prima, the study was conducted by Interbrand, one of the world’s largest brand consultancies which established the brand valuation methodology.
The study of the brands were based on three primary components which are financial performance, role of brand and brand strength while the brands studied must be consumer-facing, originate or first launched in Malaysia and owned by companies listed in Bursa Malaysia. In addition, the brands must also be an economic asset and contribute to the overall financial well-being of the companies.