SEPANG, 10 JULY 2014
AirAsia created another milestone by having the circulation of its inflight magazine - travel 3Sixty° -to be the only inflight publication to be audited in Malaysia and the region. The certification and authentication process was endorsed by Audit Bureau of Circulations, Malaysia (ABCM).
The inaugural audit result for travel 3Sixty° shows the average circulation per issue per month for the period January to March, 2014 at 48,059 copies.
As an inflight magazine, travel 3Sixty° provides over 36 million passengers who fly with AirAsia annually with the best and latest in travel, arts & culture, lifestyle, sports and photography with fresh perspectives on AirAsia destinations and countries that the airlines flies to.
Audited circulation provides the assurance of an accurate circulation data which conforms to a uniform standard set out by the Audit Bureau of Circulations (commonly known as ABC). The Bureau generally consists of representation from advertisers, advertising & media agencies and publishers. Globally, there are 36 bureaus over 40 countries which are all affiliated with The International Federation of Audit Bureaux of Circulations (IFABC) In Asia, ABC are established in China, Taiwan, Hong Kong, India, Japan, Korea, Singapore and Malaysia.
The authentication by ABCM for travel 3Sixty°provides current and future advertisers in the magazine a greater accountability of their advertising investments.
travel 3Sixty° has won many awards and accolades since its inception in August, 2007. Most recently, in June, 2014, the magazine clinched the Platinum Achievement Award at the 2nd Kuala Lumpur Mayor’s Tourism Award 2014 in the International Print Media category which had 22 shortlisted publications from all over the world competing in the category.
Other achievements by travel 3Sixty°
over the years include:
- SABAH TOURISM AWARD 2009 - Best Tourism Article on Sabah Published in Malaysia (Magazine)
- 25th ASEANTA AWARDS FOR EXCELLENCE, MANADO 2011 - Best ASEAN Travel Article
- 26th ASEANTA AWARDS FOR EXCELLENCE, VIENTIANE 2012 - Best ASEAN Travel Article
- MARKETING & ADVERTISING SINGAPORE’S MAGAZINE OF THE YEAR 2013 - Third Place Magazine of the Year in (Inflight Magazine Category)
- 27TH ASEANTA AWARDS FOR EXCELLENCE KUCHING 2013 - Best Tourism Photo
The magazine is also available online at www.airasia.com/travel3sixty.