#GREEN24 movement by AirAsia and AirAsia X in Kuala Lumpur inspire climate action

KUALA LUMPUR, 30 JANUARY 2016

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Aireen Omar, CEO of AirAsia Berhad extending her appreciation to all invited environmental organisations.
AirAsia and AirAsia X gathered immense public support through its #GREEN24 community event held today at APW Bangsar which included the collection of recyclable items, a marketplace where environmental organisations were gathered to further educate and promote climate action amongst the public, and awareness programs about the effects of climate change.

Four categories of recyclable items were collected today including paper, plastic, aluminium and used clothes and all items collected were segregated and delivered to Tzu Chi Foundation’s recycling centre. Tzu Chi Foundation is one of the participating partners of the #GREEN24 community event.

Power Shift Malaysia, a climate movement group also shared about the harsh reality of climate change with the public and shared ways on how Malaysians can take proactive steps to reverse it.

Popular YouTubers Jinnyboy and Reuben from JinnyBoyTV livened up the occasion as celebrity hosts for the day, along with performances by Joe Flizzow, SonaOne and Noh Salleh. Actress Neelofa also made a special appearance to support the #GREEN24 movement.

Aireen Omar, Chief Executive Officer of AirAsia Berhad said, “The #GREEN24 movement was launched as a regional initiative across Asean and beyond to raise the profile of climate change effects in this part of the world. We can change climate change, and we truly believe that the lifestyle change should really start from ourselves and we need to make sure the people around us are environmentally conscious, reduce wastage and take active steps in conserving the environment.”

“Throughout the region, all of AirAsia’s offices are carrying out activities aimed at raising awareness to combat climate change. Today in Kuala Lumpur, we want this event to be a platform where the community can get together, take active steps by sending in recyclable items to us, and learn and experience ways to conserve the environment. For AirAsia, our commitment towards climate action is beyond this community event. We have taken proactive steps in our operations to ensure we reduce our carbon footprint,” added Aireen Omar.

AirAsia’s #GREEN24 campaign was first launched last November as part of the airline’s Corporate Social Responsibility initiatives throughout the Asean region. A series of activities have been planned as part of this campaign, including a group-wide awareness movement across the AirAsia Group and all its global offices from 29 to 30 January to conserve energy, raise awareness on climate change and work towards developing a sustainability-aware culture within AirAsia and the industry.

All across Malaysia, all AirAsia offices conducted activities such as beach, park and hill cleanups as well as recycling drives to further promote good environmental habits among staff and the public. Thai AirAsia staff held a community beach cleanup, while offices in Myanmar, Vietnam and Cambodia held educational programs about recycling. For the full list of #GREEN24 activities throughout the region, visit airasia.com/green24 or follow the hashtag #GREEN24 on social media channels such as Twitter, Facebook and Instagram.

APW@Bangsar is the venue sponsor for this community event. Located at Jalan Riong, it is previously a printing plant which has now been transformed into an eclectic event space with a raw industrial concept, in line with the #GREEN24 movement. Other sponsors include AirAsiaGo and Tune Hotels.