SINGAPORE, 25 June 2016
AirAsia’s #GREEN24 movement which aims to create climate change
awareness in the region has won the Green Leadership award at the prestigious Asia Responsible
Entrepreneurship Awards (AREA) held in Singapore yesterday.
The #GREEN24 movement is part of the airline group’s Corporate Social Responsibility initiatives, and
was launched last November as a regional effort to raise the profile of climate change effects.
Among some of the significant efforts which the airline group has successfully carried out include the
implementation of precision navigation services, flight data analytics, and fuel management services
which was first initiated back in 2012. In 2015 alone, the airline has reduced 22,602 tons of CO2
emission as result of the carefully engineered initiatives.
Apart from that, AirAsia has conducted at least 40 #GREEN24 activities throughout the region to
conserve energy, further raise awareness on climate change effects and educating the public on
environment sustainability since the inception of the #GREEN24 movement in November 2015.
Aireen Omar, Chief Executive Officer of AirAsia Berhad said,”We started the #GREEN24
movement with the intention to bring more people to understand the reality of climate change. We
are grateful to receive such a notable industry award for the project. It’s encouraging to see our
project being recognized as we continue to work hard and take proactive steps to ensure that our
operations as well as our internal practices are moving towards the direction of environmental
sustainability; apart from creating external programs that will reach out to the communities that we serve.
The prestigious Asia Responsible Entrepreneurship Awards (AREA) recognises and honours Asian
businesses for championing sustainable and responsible entrepreneurship in six categories, which are
Green Leadership, Investment in People, Health Promotion, Social Empowerment, SME CSR, and
Responsible Business Leadership. The awardees were thoroughly evaluated from over 300 CSR projects from 15 Asian countries.
As Asia’s leading award for responsible entrepreneurship, AREA aims to inculcate a culture of ethics
and universal justice in the running of businesses as part of a sustainable entrepreneurial framework.
For more information on AirAsia’s #GREEN24 movement, please visit www.airasia.com/GREEN24.