AirAsia continues to innovate by launching first baggage self-tagging service in Malaysia

Sepang, 18 October 2013

AirAsia launched Malaysia’s first baggage self-tagging service today, its latest innovation which is set to complement other advances that the airline already has in place, providing its guests with a seamless AirAsia experience.

The baggage self-tagging service proved successful during its September trial, and results have shown that it has improved guests’ airport experience tremendously by reducing the time spent queuing at the baggage drop counter.

Aireen Omar, Chief Executive Officer of AirAsia Berhad
said, “We are pleased to be the first airline in Malaysia to offer the baggage self-tagging service. We are constantly investing in technology and innovation to make flying easier and more enjoyable for our guests. We were the trailblazers who introduced and successfully implemented other technological advances such as internet booking, self check-in and the AirAsia mobile app, all of which empower our guests to make their own travel-related decisions which are now standard industry practices.”

“The self-tagging facility is another step we’re taking to relieve our guests from long waiting times by tagging their own bags, head on to the dedicated baggage drop counters and carry on with their journey. Self-tagging also allows us to be more efficient in cost management, which translates into even lower fares for everyone,” added Aireen Omar.

Self-tagging kiosks are presently available at the Low Cost Carrier Terminal (LCCT) in Sepang for all AirAsia and AirAsia X flights, conveniently located at the self check-in kiosk area. The airline is planning for a quick roll out of the facility at other airports where AirAsia operates.

Guests are able to perform self-tagging up to 1 hour before their scheduled departure. Baggage drop counters are open 3 hours before scheduled departure for international flights, and 2 hours before scheduled departure for domestic flights.

As part of AirAsia’s continuous efforts to introduce innovative products and services, other enhancements in the pipeline include auto check-in which gives guests the option to be automatically checked-in for flights 24 hours prior to departure, mobile boarding pass to save on paper usage (planned for Malaysia and Thailand), automatic document validation and verification and automated baggage drop, allowing guests to drop their bags at fully self-service counters, making the airport experience even better and reducing queuing time considerably.