BIGLIFE Sdn. Bhd. (Company No. 201001040731 (924656-U)), was incorporated in December 2010 to operate the AirAsia rewards Programme (formerly known as AirAsia BIG Loyalty Programme and BIG Rewards). In January 2014, Aimia Inc., a global leader in the loyalty management headquartered in Canada, acquired a minority stake in BIGLIFE Sdn. Bhd. In July 2021, the major shareholder of BIGLIFE Sdn. Bhd., AirAsia Digital Sdn. Bhd., acquired the remaining shares from Aimia to gain 100% ownership of BIGLIFE Sdn. Bhd.

We began as an airline loyalty programme for AirAsia, and have since grown into a comprehensive lifestyle rewards platform that goes beyond flights, presenting a new, holistic way of rewarding loyal AirAsia members. With a diverse range of partners across lifestyle, travel and financial services categories, AirAsia rewards is now one of the biggest points platforms that allows borderless earn and burn activities across Asean and beyond.

AirAsia rewards' mission is to democratise loyalty points by making AirAsia points a universal loyalty currency that is easy for everyone to earn and redeem. AirAsia members can enjoy exclusive offers and earn AirAsia points from a wide range of brands, as well as use AirAsia points to redeem flights and a variety of deals, and pay for various bookings on AirAsia.com for greater savings.

Other AirAsia members' exclusive privileges include access to the lowest AirAsia flight fares, and instant points conversion from bank and other loyalty points to AirAsia points or vice versa on AirAsia xchange.

AirAsia rewards won the "Excellence in Management" award at the Loyalty Awards 2020, the only Asian company amongst other European winners. AirAsia rewards is the proud winner of the Loyalty Mega Awards 2019 and was named Best in eCommerce (Marketplace / eRetailer) – Lifestyle & Travel (Gold) in the Asia eCommerce Awards 2020.

The AirAsia MOVE is available for download on the App Store & Google Play Store. For more information, visit airasia.com/rewards or follow AirAsia rewards on LinkedIn, Facebook, Twitter, Instagram and TikTok.