AirAsia unveils exclusive Taylor Swift aircraft livery in conjunction with upcoming THE RED TOUR in South East Asia

KUALA LUMPUR, 31st May 2014

AirAsia, the world‟s best low cost airline for five consecutive years is the official airline for the upcoming Taylor Swift RED ASEAN TOUR Presented by Cornetto in South East Asia, and launched an exclusive aircraft livery featuring the seven-time GRAMMY winner, at an event held in Kuala Lumpur yesterday night.

The Airbus A320 with the exclusive Taylor Swift aircraft livery will be travelling to the various South East Asian cities for the tour, including Jakarta, Manila and Singapore, in addition to Kuala Lumpur.

Aireen Omar, Chief Executive Officer of AirAsia Berhad unveiled the latest aircraft livery to be added to AirAsia‟s extensive list of unique aircraft liveries, and fans of Taylor Swift around the region will be able to see this special aircraft livery for the next one year, as this aircraft will also be servicing AirAsia routes throughout our network which spans 88 destinations across 22 countries.

“Taylor Swift's tour will be kicking off in South East Asia soon, and we are looking forward to welcome Taylor Swift and her crew on board our special aircraft. At AirAsia, we‟ve always taken branding to a different level and this opportunity to work with Taylor and her team marks yet another milestone for us as we continue to build the brand globally,” said Aireen Omar.

Bloggers and media from across the region were present at the AirAsia event held yesterday in Kuala Lumpur to celebrate the launch of this aircraft livery, and to commemorate the start of AirAsia‟s collaboration with Taylor Swift‟s THE RED ASEAN TOUR Presented by Cornetto in South East Asia.

The Taylor Swift RED ASEAN TOUR Presented by Cornetto will be at Jakarta on 4 June, Manila on 6 June, Kuala Lumpur on 11 June and in Singapore on 9 and 12 June.

AirAsia also activated a RED HOT Truck in conjunction with THE RED TOUR, which covered three states in Malaysia – Kuala Lumpur, Penang and Johor Bahru from 5th – 18th of May; where Taylor Swift fans were able to participate in engaging activities for chances to win concert tickets, merchandise and more. The RED HOT Truck also made an appearance at the AirAsia event held yesterday.

Taylor Swift, who writes all of her own songs, is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry‟s highest honor, the GRAMMY Award for Album of the Year. She is the #1 digital music artist of all time, the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure, and is the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums. Taylor has an album on Rolling Stone‟s prestigious The 50 Greatest Albums of All Time (by women) list, Time magazine has named her one of the 100 Most Influential people in the world, and she is Billboard‟s youngest-ever Woman of the Year. Taylor, who is signed to Big Machine Records, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and has had singles top both the country and pop radio charts around the globe.

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