SEPANG, 12 October 2016
AirAsia guests in Malaysia, Thailand and Indonesia can now book and
manage their flights directly within the LINE app as part of the LINE Special Deals Program with
Guests in those three countries who link their AirAsia BIG member accounts to their LINE accounts
will be able to access end-to-end booking and Manage My Booking functions identical to those
on airasia.com and the AirAsia mobile app.
AirAsia BIG members who link their accounts will also receive exclusive deals as well as 100 AirAsia
BIG Points, subject to availability and on a first-come-first-served basis.
Malaysian and Indonesian AirAsia BIG members will have access to the same payment options as the
website and mobile app, while Thai members will make use of LINE Pay.
Guests who are currently not AirAsia BIG members can register for one for free at airasia.com.
AirAsia Group Chief Commercial Officer Siegtraund Teh said, "We are always looking for new
ways to improve the booking experience for our guests, especially on social media. Through this
partnership with LINE, we hope to create a more seamless flow from offer to booking while giving our
guests additional payment options."
A LINE spokesperson said, "We are excited to offer a greater user experience to LINE users in
Malaysia, Thailand and Indonesia through our collaboration with leading airlines like AirAsia on LINE
Business Connect. In order to meet all needs that our users encounter in a continually changing
mobile environment, we will continue to widen the benefits of our Smart Portal beyond standard
AirAsia is Asia's largest low-cost carrier by passengers carried and jet fleet, with unmatched
frequencies and some 60 unique routes within Asean.
A pioneer in travel and technology, AirAsia offers a wide range of innovative products such as mobile
app, extensive self-service options, inflight wifi, interactive travel guides, premium coffee, online
duty-free shopping, Premium Flex and Fly-Thru.
AirAsia was named World's Best Low-Cost Airline for the eighth year in a row and AirAsia X won the
World's Best Low-Cost Premium Cabin and Premium Seat for the fourth straight year at 2016 Skytrax
World Airline Awards in Farnborough, UK.
For latest updates on promotions and activities, please follow AirAsia on Twitter (twitter.com/AirAsia),
Facebook (facebook.com/AirAsia) and LINE (bit.ly/AddAirAsiaLINE).