Inspiring, Enabling, and Empowering Travelers with #HowIFly

AirAsia and partners pledge to jointly tackle responsible tourism



AirAsia, voted the world’s best low cost carrier for eight consecutive years, today officially launched #HowIFly, an online movement to inspire, enable, and empower travellers.

Philippines AirAsia’s CEO Dexter Comendador said, “#HowIFly calls for responsible travel, and the value of generating a positive impact on communities, wildlife, and the environment. Over 1.5 billion travellers are expected to travel each year by 2020 and we have the power to change our world by simply becoming aware and responsible of our actions.”

Comendador added, “More than an airline operator, AirAsia is a company that understands people and the true needs of discerning travellers. We recently gave travellers new reasons to explore new ground with the #WhyIFly campaign, an initiative set on driving more people to pursue their travel goals and spread the love of storytelling through beautiful photographs and films. Now, we shift from inspiring travel to steering these travellers towards more responsible ways of traveling with #HowIFly.”

To kick-off the campaign, a short story about the majestic beauty and challenges brought about by the recent forest fire that hit Mt. Apo in Davao; the marine protection and conservation in Cebu; and community-based sustainable tourism initiatives in Palawan were featured at the formal launch held in Makati City.

Among the key component of #HowIFly is a call or challenge through social media. The challenge will take place via Instagram, and will require participants to post a 15 to 30 second video on how they fly responsibly and to tag three of their friends to do the same. Three winners will be randomly chosen from the pool of entries. For the complete mechanics, please go to AirAsia Philippines’ Facebook page.

Representatives and officers from Sibaltan Heritage Council led by its president Enrico Cabiguen; Oceanquest Southeast Asia training director and conservation photographer Reggie Reyes; DOT Assistant Secretary for Mindanao Eden David; and AirAsia CEO Comendador signed the #HowIFly travel manifesto to signify their commitment to the project. 

Stay tuned to AirAsia’s latest promotions and activities via twitter (@AirAsiaPH), Facebook (, Instagram (@AirAsiaPh), and on Viber public chat (@AirAsiaPh).